ASMR (Autonomous Sensory Meridian Response) has become a trend in relaxation and meditation.
But how can we relax stuck in traffic? Things get worse when we realize that rush hour coincides with dinner time.
If standing still in traffic is annoying enough, imagine standing still in traffic with hunger.
We need to keep calm and relax.
That's why Habib's, one of the biggest fast food chains in Brazil, created radio spots for exactly this moment, using ASMR sounds.
“Ooommmmmm…”
Portuguese versions
The OOHs with sound wave QR Codes led to the Spotify playlist.
