CW / ACD / CD
Powered-by-respect_V2.jpg

POWERED BY RESPECT

FOR THE VERY FIRST TIME, A QUADRIPLEGIC DROVE

A RACE CAR USING ONLY BRAIN WAVES.

 

If a person with quadriplegia can drive a race car, what can they not do?

The project Powered by Respect proposes a reflection on the new phase of TV Globo's Respect Platform,

which has already addressed important issues, such as racism, homophobia and violence against women.

 

TV SPOT

 

A SPECIAL AND UNEXPECTED MEETING BETWEEN RODRIGO MENDES AND TAN LE — THE EMOTIV BRAIN SCANNER CREATOR - AT THE WORLD ECONOMIC FORUM.

 

WHAT'S NEXT?