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POWERED BY RESPECT

FOR THE VERY FIRST TIME, A QUADRIPLEGIC DROVE
A RACE CAR USING ONLY BRAIN WAVES.

If a person with quadriplegia can drive a race car, what can they not do?
The project Powered by Respect proposes a reflection on the new phase of TV Globo's Respect Platform,
which has already addressed important issues, such as racism, homophobia and violence against women.

Cannes Lions - 1 Silver | 3 Shortlists
Clio Entertainment - Grand Clio (GP) | 1 Gold
El Ojo de Iberoamerica - Gran Ojo (GP) | 1 Sliver | 2 Bronze
FIAP - 2 Silver

TV SPOT

 

A SPECIAL AND UNEXPECTED MEETING BETWEEN RODRIGO MENDES AND TAN LE — THE EMOTIV BRAIN SCANNER CREATOR - AT THE WORLD ECONOMIC FORUM.

 

AND WHO KNOWS, HUH, MR. HAMILTON?