People know that the environment is being degraded. But they don't really know what's exactly going on. Mainly nowadays when we're bombarded by so much information but don't know what to trust. To warn people and better inform them about the impacts on the environment, Greenpeace used something proprietary: its own logo.
The logo changed every time a fact impacted the environment. An online monitoring system was developed. It checked 14 of the main news websites. Through keywords, the system searched for information about the environment. With the daily list of events, it was possible to identify the main facts and also to make a gradation of nature impact.
In this way, The Survivor Logo presented the information both clearly and quickly. Besides providing information, the objective was to provoke a reflection and make people teach people more about it. After all, only by knowing the problem, we can change reality.
The Survivor Logo. A picture of a planet fighting to stay alive.