People know the environment is being degraded, but not exactly how — especially today, when we’re bombarded with information we can’t always trust. To better inform and warn about environmental impacts, Greenpeace used something proprietary: its own logo.
The logo changed whenever a fact impacted the environment, powered by an online monitoring system that tracked 14 major news sites for environmental keywords.
The goal was not only to inform, but to spark reflection and help people understand — because only by knowing the problem can we change reality.
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